top of page

I
AM
CiCi

H   i

All voices should be heard.

Shiyu Yuan

/ʃiːˈjuː/

/juˈæn/

Strategic Communicator

New York, NY

About Me

Like any true Gen Z, I'm all about embracing diversity that make me who I am. You'll rarely find anything one-dimensional about me — I receive education under both Eastern and Western cultures; I explore both humanities and data science; I stay calm under pressure, but get fired up for what I believe in.

We are living In a world brimming with noise, where individual needs and personalities are amplified to the extreme and the interested-based communities are being dissected and diminished. But we are also blessed by this exciting era of digital and AI. I have my innovative thinking, curiosity, empathy and skill sets standing ready to dive into the narratives and inner workings of these collectives. I'm committed to continually absorbing consumer insights and cultivating a brand's culture and values, focusing beyond mere short-term clicks and exposure. So there's no need to fear that the genuine values and voices are lost in the clamor—we'll reach the essence of truth. Let's embark on this adventure together; with you by my side, we can go further and push harder.

Skills & Projects

Campervan

Strategic Communication

Great storytelling comes from the perfect blend of tech savvy and soft skills. With a solid grip on Adobe Creative Suite, I craft visual and audio stories that captivate. I know how to stir emotions and connect with audiences, tailoring content to their tastes and needs. My starting point is all about building bridges between people, sharing values, and sparking change.

Open Books

Research

I have a diverse research skill set that spans both academic pursuits in communication studies and practical applications in audience measurement and brand strategy. Through secondary research, like SA and SWOT, and primary research using quantitative and qualitative methods, I explore audience behavior and brand dynamics. This comprehensive approach informs the crafting of creative strategies and branding initiatives.

Graphic Shapes

Data analysis

With a thorough understanding of the entire data process workflow, I excel at transforming complex datasets into compelling visual stories that effectively communicate insights and perspectives to my audience. My goal is to make data accessible so that anyone can gain valuable knowledge from data easily. The tools I am proficient are Tableau, spreadsheet and SAS.

Screen Shot 2024-03-27 at 11.38.38 PM.png

Statistics

I minor in Statistics, where I study hypothesis testing, regression analysis, and modeling. I am skilled in using statistical software such as R, SAS and SPSS to conduct robust analyses, ensuring accuracy and reliability in findings, which supports me to make data-driven decisions and predict trends in research and strategic planning.

bottom of page